This week millions of people in the United States and throughout the world watched the season finale of NBC’s hit show The Biggest Loser. If you are unfamiliar with the show, it is a reality show which takes morbidly obese people and puts them on a ranch with fitness trainers and they learn how to be healthy, lose weight and compete to earn $250,000.
That is an extremely brief overview of the show. However, the show is so much more than that, and anyone who is in Network Marketing or any sort of home-based business can learn some valuable lessons from the show.
Probably the biggest advantage that the contestants on the show have and the reason they are able to lose such an incredible amount of weight in such a short time is total immersion. The contestants are put on a ranch with no outside distractions. They are taught nutrition, physiology, mental and physical exercise. Because they are completely removed from everyday life, they are able to concentrate 100% on their daily actions and their goals.
Network Marketers need to totally immerse themselves in self-development and motivational material. They need to cut themselves off from all outside influences so they can concentrate 100% on bettering themselves and achieving their goals. By eliminating outside interferences a person can focus on their daily actions, self-development and their goals.
Trainers and Coaches
The contestants wouldn’t be successful if they were just put on the ranch with no guidance. The coaches and trainers, Bob and Jillian, and now Brett and Cara, spend hours with the contestants. They teach them how to exercise properly, how to push themselves to their limits, and how to get the most out of their workouts. They also motivate them by helping them determine what it was that got them in the shape they are in, and how to focus on their new goals in life. Sometimes it seems that they emotionally beat up the contestants, but what they are actually doing is breaking through barriers that have been keeping the contestants in their current status, so they can reshape their thinking.
To truly achieve success in Network Marketing, a person needs a mentor or coach. I haven’t heard a single Network Marketer stand on the stage after achieving their success and say, “I never spoke to anyone about how to do the business, nobody taught me what to say and what to do or how to act, and I never asked for advice from anyone.” No, quite the opposite is what you hear. “My mentor said to me…” or “I asked my mentor how to…” or “I joined a coaching program with…” If you listen to successful people long enough you’ll realize that not a single one of them achieved their success without mentoring and coaching from someone else. Those that struggle and fail in Network Marketing, sadly the majority of them, never found and listened to a mentor, or hired a success coach. Coaching is the million dollar secret to Network Marketing success!
The contestants on The Biggest Loser spend all day focused on nutrition, fitness and exercise. They are pushed by the trainers, and many times you’ll see some of them quit. There are times when someone will say, “I’m done.” and walk out the door to the gym. However, one of the trainers will usually follow them, and help the contestant discover what the true reason is that they want to quit, and also help them realize that their default reaction to quit has led them to the situation they are in. Most of the time the contestant will see the wisdom of the trainer and will return to the gym and their workout. This perseverance has led to incredible life changing moments for these contestants.
I’m not going to lie to you, Network Marketing is hard. When faced with the changes that need to take place in a person’s life, many quit Network Marketing. That is why you always hear, “My brother-in-law did that and he said it didn’t work.” The truth is, the brother-in-law didn’t work, and quit before he was able to make it work. It takes perseverance and a strong commitment to achieve success in Network Marketing. It is hard, but it is so worth it to achieve all your goals and dreams.
A Driving WHY
As contestants progress through the show, and they start losing weight and see that they can do it, their original goal just to lose weight disappears and they find a driving WHY to continue in the game. The winners of the show have a much bigger WHY than just wanting to lose their weight. For most it is an emotional WHY, such as wanting to lose weight to be able to start a family, or to be an example for their children, or to find true love. If their WHY is strong enough, the contestants push through all the pain and hurt to achieve incredible weight loss and their goals in life.
A Network Marketer needs to identify his or her WHY. Your WHY is the reason you want to be in Network Marketing. Your WHY must be more than money, because focusing on money will lead to greed, which will not produce the desired results. Your WHY needs to bring up strong emotions in you in order for it to be strong enough to get you through the tough times. Once you identify your WHY and focus on it every day, it will be easier to go out and do the work that needs to be done in order to be successful in Network Marketing.
The Biggest Loser is so much more than just a reality, weight-loss show. It is an amazing journey of people overcoming their default and bad habits, to become focused, driven, action-oriented, goal achievers. It is amazing to watch the transformation of the contestants during the seasons of The Biggest Loser. As they lose weight they start to grow mentally and emotionally and become different people both inside and out. Network Marketing will be just as transformative to a person. As they first build a foundation of self-belief and then grow in confidence and start seeing results, the Network Marketer is transformed into someone different. If a Network Marketer will adapt the same philosophies as The Biggest Loser, he or she will achieve the success they are looking for.
My mentor and coach, John Di Lemme, has released an incredible CD / DVD package called:
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To Your Network Marketing Success!
Champion Charles Burleigh
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